ABOUT
What I Do
Hey, I'm Lucrecia, a Graphic and UX/UI Designer focused on creating meaningful visual identities and human-centered digital experiences that help brands connect and communicate clearly.
My work combines creativity, strategy, and usability to design solutions that are both functional and visually engaging.
This site features a selection of my projects across branding, UX/UI, and visual design, reflecting my approach to thoughtful and impactful design.
TAILORED SOLUTIONS
Web Design
Designing intuitive, user-centered websites that combine aesthetics and functionality to create seamless digital experiences and support business goals.
Branding
Building memorable brand identities through strategy, logo design, visual systems, and brand guidelines.
Social Media
Creating engaging content, graphics, carousel posts, and edited reels that strengthen your online presence, tell your brand story, and connect with your audience.
Graphic desing
Designing impactful visual materials, from marketing collateral and packaging to editorial and promotional assets.
Photography
Capturing authentic and visually compelling images that tell a story, strengthen brand identity, and enhance digital and print content.
MY VISION
Crafting user experiences across multiple channels to illuminate brands' growth potential.
5
Years of
Brand Building
30
Projects
Completed
CASE STUDY
Maha Kombucha
The goal was to develop a cohesive and distinctive visual system that communicates freshness, health, and a contemporary lifestyle.
The project includes logo design, brand identity, packaging labels, and supporting graphic materials such as flyers and vector elements, ensuring consistency across all touchpoints.
The final result is a clean and unified brand experience that strengthens recognition and reflects a natural, modern identity.
Let's Talk
Contact me today to discuss your brand needs.